Lesson Objectives:

  • identify role of media in shaping culture
  • apply anthropological terms and concepts to real world media scenarios

In the 21st century, media plays a powerful role in shaping culture and identity. View one of the documentary films addressing media that is available for online screening at

Reading: Jally, Sut. 1990.‘Image-based Culture: Advertising and Popular Culture’from The World and I <> article 17591 (July 1990).

Discussion: Provide a brief synopsis (approx 200 words) of the information presented in the documentary, and then analyze the material using the theories, terms and concepts about symbols and meaning presented in this course as well as in the Jally reading posted above.